Sorry, but that diagram is misleading. It doesn't say that 35% of the brain injuries are from the chin area, it just says 35% of the injuries are in that area. Or are the original statistics different. Would help to know what they actually represent.
Yes, I believe 35% or even 50% of the head injuries are to the face area (if you include the visor area). Several guys I know have scars on their faces from sliding on the pavement wearing a 3/4 helmet. But, there was no brain damage. And they still wear 3/4 helmets.
And yes, a torque to the jaw will transmit to the spine, just as it will with a full face helmet. If you don't believe that try getting hit with full headgear
The headgear keeps the jaw from being broken, but, it doesn't stop the "bell ringing"
The flexing of the 3/4 helmet is why Snell won't apply their standard to one, and, they aren't approved for racing.
There could be very specific crashes, like penetration of an object, eg, a pipe, from the front through the back, that the 3/4 won't protect against. But, with the larger viewing ares of the newer FF helmets they are approaching the level of protection of the 3/4 with that regard.
Having said all this, the FF helmet is definitely safer all around. My dissent is over the statement that a FF protects the brain better in real world crashes. I don't think it does. It does do a great job of protecting the rest of the head. But, just about any instance I can see of brain injury in a real crash would be protected by a 3/4 as well as a FF.
FWIW, you can always find instances where a FF is worse than a 3/4 and vice versa. Same with the helmet vs no helmet. Examples, chin bar gets caught on something and snaps the neck. Helmet is caught at top of visor at an angle that forces it to rotate and break the neck. Body is hit just below the neck, extra weight of helmet cause over extension of the neck. Yes, these are conjecture. You can come up with a way to get killed on a bike no matter what you wear or don't wear and individual proofs of why one is better than another.
I support FF helmets, but, would like them to allow more side vision. One of the times I almost got killed was because of blocked side vision by my FF helmet. And in that case the FF helmet (or the rest of my gear) would not have saved my body from being crushed between a pickup and a bus.
There are pros and cons to helmets. Just be sure to choose knowing what all the consequences of your decision are.